Viewpoint Lifestyle: A Creative Agency for Consumer Lifestyle Brands
Spin-off of Veteran Entertainment Industry Agency Brings Hollywood Style to New England Lifestyle Brands
BOSTON- February 2, 2009 – Viewpoint Creative, a veteran of the entertainment industry whose national brand work includes campaigns for Disney, HBO, Discovery and ESPN, today announced the launch of Viewpoint Lifestyle. As a new advertising agency, Viewpoint Lifestyle offers formidable tools and experience to clients— the twenty years of expertise that has made Viewpoint Creative a powerhouse in this industry.
Catering to local consumer lifestyle brands, Viewpoint Lifestyle offers a world-class creative team and a nimble, ‘can-do’ culture well suited to lifestyle products and services of all types. Recently, Viewpoint has done work with consumer lifestyle brands including Reebok, Comcast, Catz Sports, and Frontdoor.com and has also developed co-branded campaigns featuring XBox and Showtime, Wal-mart and Disney, Sears and ESPN.
“Consumer lifestyle is a natural extension for us,” states David Shilale, General Manager of Viewpoint. “We see lot of people in our own backyard we could be a very good fit with and think we can bring a new perspective to brands in the New England market. We know how to capture the emotional essence of a brand and how to execute in a highly competitive, fast-changing environment. And most importantly, we know how to market to, and motivate consumers to take action.”
Viewpoint Lifestyle scales its services to each client’s needs and develops messaging and execution strategies that are effective across all media, from a single print ad or radio spot to a multi-platform campaign. Ever aware of the tough economic climate, Viewpoint strives to utilize all collateral and maximize the material for the most effective use of clients ad dollars.
Viewpoint’s media mix crosses all platforms, including print, out-of-home, TV, collateral, in-store, web and mobile content. With versatile in-house writing and design teams as well as full production capabilities, Viewpoint Lifestyle is well equipped to handle all types and sizes of business looking to energize their brand— everything from apparel and sporting goods to food and beverage, to recreation and tourism.
Growing up as an entertainment advertising agency, Viewpoint’s history helps it stand apart from others in the industry. The creative team is made of veterans that continually bring work back to the agency through the delivery of the highest quality of work. Priding themselves as being only as good as the last job, Viewpoint never rests on its laurels. The creative team continually proves itself to clients that have been with the organization for years.
“Recent developments in Massachusetts legislation regarding film and video have also made the state a strong draw,” states Michael Middeleer, Executive Creative Director of Viewpoint. “With our deep roots in the area, Viewpoint is at the epicenter of a growing regional market. Viewpoint Lifestyle offers local companies a way to benefit on the changed marketplace and have their message resonate in an array of powerful and effective mediums.”
About Viewpoint Lifestyle
A subsidiary of parent company Viewpoint Creative, Viewpoint Lifestyle is bringing a new creative and design approach to consumer lifestyle brands. Scalable and flexible, with a ‘can-do’ culture, Viewpoint Lifestyle offers world-class marketing and advertising solutions across all platforms. Based in Needham, MA, Viewpoint Lifestyle was founded in 2008. To learn more about Viewpoint Lifestyle, visit us at www.viewpointlifestyle.com
About Viewpoint Creative
Located in Boston, MA and Los Angeles, CA, Viewpoint Creative has built a well-earned reputation over the past two decades for motivating consumers to act with immersive brand experiences. Viewpoint Creative successfully fuses strategic and creative thinking with stellar execution and unmatched service. Its commitment to excellence and innovation has allowed brands to connect with their consumers wherever they are, across every available medium. The company has lent its considerable talents to such clients as ABC, Bose, CBS, Discovery Networks, Disney, ESPN, Fox Sports, Gillette, HBO, HGTV, Mattel, Reebok, Sci Fi Channel and the Wall Street Journal. To learn more about Viewpoint Creative visit us at www.viewpointcreative.com.