Viewpoint Lifestyle Creates Game Trailer for Quick Hit Football
Massachusetts-Based Companies Collaborate to Promote Free Online Football Game
Boston – July 7, 2009 – Quick Hit, Inc., a leading developer and publisher of premium, free-to-play online sports games is using a video trailer produced by Boston-area creative agency, Viewpoint Lifestyle, to help introduce Quick Hit Football, its debut title launching this fall. The video is available at http://www.quickhit.com/game/info/videos.
The trailer plunges viewers into a crunch-time, nail-biting game scenario, where a voiceover sets the stage and dramatic visuals of a Quick Hit-branded stadium appear. Intercut with the stadium are action moments from the Flash®-based game, as well as game features, player profiles and game personality Coach Bill Cowher – all driving toward the ‘big play’ call-to-action.
“Viewpoint Lifestyle connected the passion of football fanatics and gamers in this exciting trailer. Their production expertise and creative ideas are helping recruit users who crave the best, free football gaming experience online,” said Jeffrey Anderson, CEO, Quick Hit.
“Our goal was to capture the power and excitement of authentic professional football while showcasing the incredible features, strategy and fun this game experience offers,” said Shawn Peters, creative director, Viewpoint Lifestyle.
Quick Hit Football will launch concurrently with the 2009 NFL season, but is actively recruiting for its beta now. Instantly accessible via a web browser, Quick Hit Football allows registered users to take on the role of coach and general manager of their own football team in an effort to rise in the ranks and establish a dynasty against franchises from across the globe.
Viewpoint Lifestyle was formally launched as an advertising firm for lifestyle brands by 20+ year-old entertainment advertising agency, Viewpoint Creative in February 2009 (http://viewpointlifestyle.com/vpl_launch). Viewpoint's media mix crosses all platforms, including print, out-of-home, TV, collateral, in-store, interactive and mobile content. The company’s business encompasses all platforms and execution of creative, from development through delivery. With versatile in-house writing and design teams as well as full graphic, CGI, live action and audio production capabilities, Viewpoint Lifestyle is well equipped to handle all types and sizes of businesses looking to energize their brand - everything from apparel and sporting goods to food and beverage, to recreation and tourism.
“The Viewpoint Lifestyle team is extremely comfortable in the sports and games space as a natural extension of our entertainment work, and we really understand Quick Hit’s potential fan base,” said David Shilale, general manager, Viewpoint Lifestyle. “Quick Hit is exactly the kind of exciting brand we want to help grow and be a part of in our local market.”
About Quick Hit
Headquartered in the shadow of the world-famous Gillette Stadium in Foxboro, Massachusetts, Quick Hit, Inc. is developing premium, free-to-play, online sports games and entertainment for a global audience. Quick Hit’s products fill a massive void in the sports industry by offering head-to-head competitions that combine a rich graphical environment, the accessibility of Adobe® Flash®, and the wide appeal of fantasy sports. Its first title, Quick Hit Football, is currently in Alpha and is scheduled to be released in time for the 2009 football season. For more information, visit www.quickhit.com.
About Viewpoint Lifestyle
A subsidiary of parent company Viewpoint Creative, Viewpoint Lifestyle is bringing a new creative and design approach to consumer lifestyle brands. Scalable and flexible, with a ‘can-do’ culture, Viewpoint Lifestyle offers world-class marketing and advertising solutions across all platforms. Based in Needham, MA, Viewpoint Lifestyle was founded in 2008. To learn more about Viewpoint Lifestyle, visit us at www.viewpointlifestyle.com
About Viewpoint Creative
Located in Boston, MA and Los Angeles, CA, Viewpoint Creative has built a well-earned reputation over the past two decades for motivating consumers to act with immersive brand experiences. Viewpoint Creative successfully fuses strategic and creative thinking with stellar execution and unmatched service. Its commitment to excellence and innovation has allowed brands to connect with their consumers wherever they are, across every available medium. The company has lent its considerable talents to such clients as ABC, Bose, CBS, Discovery Networks, Disney, ESPN, Fox Sports, Gillette, HBO, HGTV, Mattel, Reebok, Sci Fi Channel and the Wall Street Journal. To learn more about Viewpoint Creative visit us at www.viewpointcreative.com.